Case studies TON Foundation

Crypto as easy as texting.

Telegram had about 800 million people a month. The job was to make a wallet inside it feel as ordinary as sending a message.

  • Head of Brand and Communications
  • 2023 to 2025

Crypto as easy as texting.

My words in a BeInCrypto session and on X, March 2024.

One story, everywhere.

The releases and the press on the left, my posts on the right, in date order. Every card links to the original.

  • Release
  • Press
  • Data
  • My posts on X

  1. Release

  2. Release

  3. Press

  4. Ryan Dennis @xryandennis

    1/ I am living my dream every day. On Tuesday, @telegram and @ton_blockchain made a significant announcement that could bring hundreds of millions of users to Web3 and give birth to a new SuperApp.

    A 🧵 on TON's new integration into Telegram and what it means for everyone.

  5. Press

  6. Ryan Dennis @xryandennis

    GM. Building a Web3 ecosystem in Telegram. You in

    Quoting: TechCrunch: Telegram starts to look like a super app, echoing WeChat

  7. Ryan Dennis @xryandennis

    Ad revenue + TON crypto in every pocket

    Still heading toward 500 million users by 2028 and the vision is becoming clearer before your very eyes.

    Quoting: UPDATE: Telegram will start sharing 50% of ad revenue with channel owners via Ton blockchain starting in March…

  8. Press

    BeInCrypto (sponsored Q&A)

    TON Foundation X AMA Session With BeInCrypto

    “The first reason you should start using @Wallet is because it is the only wallet in crypto that is as easy as texting.”

    The page carries BeInCrypto's advertorial byline.

  9. Ryan Dennis @xryandennis

    nbd.

    just chatting with @beincrypto on Telegram about how crypto is now as easy as texting.

  10. Ryan Dennis @xryandennis

    Building the web3 ecosystem in Telegram is about reality — not potential.

    We are making crypto as easy as texting.

    Join us:

  11. Ryan Dennis @xryandennis

    We're putting crypto in every pocket.

    Our goal is to see 500 million people proudly owning cryptocurrency by 2028.

    Join us.

    Quoting: Messaging app @telegram has enabled in-platform ad purchases using the Toncoin cryptocurrency…

  12. Release

  13. Press

  14. Press

  15. Ryan Dennis @xryandennis

    Thankful for another day.

    Quoting: Users of encrypted messaging service Telegram can…

  16. Press

  17. Release

  18. Ryan Dennis @xryandennis

    'Tap to earn.' 'Watch to earn.' Whatever you call it, Fun to earn is here on TON. Join us.

  19. Data

What the numbers did.

  • 58xTON active wallets, 64,330 (Aug. 31, 2023) to 3,740,731 (July 31, 2024)TON Stat source
  • 519MUSDT on TON two months after launch, June 2024The Block source
  • 800MTelegram's monthly users, as the TON Space release put it, August 2023Release source

Public figures. Telegram, Tether and the app teams built them.

My part

  • Led brand and communications at TON Foundation, 2023 to 2025.
  • Contact on the TON Space release; quoted by The Straits Times, BeInCrypto and crypto.news.
  • Pitched CNBC, and wrote or approved TON's launch-day post (my account).

How I read it

The pitch was never the blockchain. It was a habit people already had. Every channel carried that one comparison, so customers, partners and the press could repeat it.

Cover of the PDF edition of this case, published by CryptoLately

The full case, as a PDF.

Exhibits, sources and discussion questions, published by CryptoLately.

It goes to me through CryptoLately. Reply to any note to stop.

Read it on CryptoLately

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