Case studies TRON DAO and BitTorrent, Inc.

Lunch postponed. Dinner delivered.

Justin Sun won a record charity lunch with Warren Buffett, then postponed it and apologized for excessive self-promotion. Six months later the press reported a dinner, and a conversation about giving.

  • Head of Marketing
  • 2019 to 2022

Reputation first.

The week the lunch fell apart, I posted Buffett's own words: “It takes 20 years to build a reputation and five minutes to ruin it.”

One story, everywhere.

The releases and the press on the left, my posts on the right, in date order. Every card links to the original.

  • Release
  • Press
  • Data
  • My posts on X

  1. Ryan Dennis @xryandennis

    It takes 20 years to build a reputation and five minutes to ruin it.

    If you think about that, you'll do things differently.

    - @WarrenBuffett

  2. Ryan Dennis @xryandennis

    The opposite of war is dialogue. That's why we @TronFoundation devote the bulk of our energy to these pursuits. …

  3. Press

  4. Press

  5. Release

  6. Press

    Warren Buffett Lunch Turns Into Dinner for Crypto Faithful

    “After the dinner, Sun is considering joining the Giving Pledge with Buffett and Microsoft Corp. co-founder Bill Gates to donate the bulk of his fortune to charity, according to Ryan Dennis, a spokesman for Tron.”

    Quoted as TRON's spokesman.

  7. Press

  8. Ryan Dennis @xryandennis

    How I sleep after a perfect executed marketing and PR campaign come together.

  9. Ryan Dennis @xryandennis

    @AlexSaundersAU please shoot me an email press@tron.network to discuss an interview.

    Routing a reporter to the press desk.

  10. Release

  11. Press

  12. Data

What the numbers did.

Public figures for the companies and the networks. They show the scale of the work, not results I claim.

My part

  • Led marketing for TRON DAO and BitTorrent, 2019 to 2022.
  • Quoted by Bloomberg as TRON's spokesman on the Buffett dinner.
  • Press contact on BitTorrent's 2 billion installations release.

How I read it

A postponed lunch read as a stunt. The dinner six months later was framed around dialogue and giving, and that is the version Bloomberg printed, with my name on it.

Cover of the PDF edition of this case, published by CryptoLately

The full case, as a PDF.

Exhibits, sources and discussion questions, published by CryptoLately.

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